德國法蘭山德 | 世界運營計劃

發表時間:

2019-03-27 17:36:37

作者:

胡譯鑫

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4. 90年代,二.三代家族成員.jpg

法蘭山德90年代二、三代家族成員


法蘭山德.福斯特.現任總裁.jpg

法蘭山德、福斯特現任總裁



尊敬的全球經銷商大家好 : 

 

今年是法蘭山德95周年與奧古斯特·福斯特160周年特別值得紀念的年份,感謝全世界各地經銷商的支持,讓我們不斷的成長與茁壯,我的祖父創建了這個公司,二次大戰以后因為德國分裂為東西兩個國家,所以在50年代搬遷至Nauheim,從70至90年是我們第一個輝煌時代,全球超過60個國家銷售著我們各類樂器產品。


1 法蘭山德先生.jpg

法蘭山德先生


90年代末期,德國的生產成本與環保要求高漲,影響著我們的業務成長,我很高興地邀請法蘭山德臺灣代理商陳德鵬先生,一起在2004年設立了我們上海的制造基地,也順利建立起我們的中國經銷體系,也再次贏來我們的第二個輝煌時代。


3. <a href=http://franzsandner.com/ target=_blank class=infotextkey>法蘭山德</a> 1950年德國工廠.jpg

法蘭山德1950年德國工廠

 

5. 現任總裁 Dietmar Schuh.jpg

現任總裁 Dietmar Schuh


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財務長、中國法人 Harald Mayer


21世紀是全球化的互聯網的時代,中國經濟快速的崛起,已從過去的世界工廠轉變為世界的市場,人民收入提高社會福利提升,加強環保意識,讓中國逐步走向強國之道,但也造成我們樂器制造業的困擾。


6.1 70年代<a href=http://franzsandner.com/ target=_blank class=infotextkey>吉他</a>技師.jpg

70年代吉他技師


90年代鋼琴技師


7.1 現在提琴技師.jpg

現任制琴技師


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現任制琴技師


2019順應世界局勢變化,我們將利用全球化的優勢, 再次調整法蘭山德產業布局,提供您高質量的德國制產品,以及東南亞制造的進口中價位產品,以及原本的中國產品,利用不同區域的生產優勢,降低成本并符合政府環保要求,然后在上海輔以法蘭山德百年的制造工藝與優良的技師,提供全國客戶高.中.初級產品,相信我們第三次的產業布局調整,一定會為大家帶來更好的效益與產品,期待您一如既往地支持法蘭山德,共創雙贏。


8. 上海工廠.JPG

法蘭山德上海工廠


另外我們將在4月份起加大我們的網絡宣傳力度,在各種網站.社交平臺.搜索引擎努力,另外于5月份重新開辟我們的網絡商城,建立起更值得消費者信任的產品價格,也在各地與經銷商合作舉辦法蘭山德音樂會與大師講座,全方位的推廣我們的品牌,期待五年后與您一起歡度法蘭山德的一百周年紀念,期待與你們一起創建未來。



法蘭山德總裁  蘇帝瑪  

President  Dietmar Schuh

2019年3月25日 





Dear customers,

 

This year marks the 95th anniversary of FRANZ SANDNER. Thanks to the support of dealers all over the world, we have been growing and thriving. My grandfather founded this company. After World War II, because Germany was divided into two countries, East and West, we moved to Nauheim in the 1950s. From 1970 to 1990, our first glorious era, more than 60 countries around the world sell all kinds of FRANZ SANDNER musical instruments.


In the late 1990s, Germany's high production costs and environmental protection requirements affected our business growth. I am very happy to invite Mr. Chen Depeng, a Taiwan agent from us, to set up our manufacturing base in Shanghai in 2004, and successfully set up our distribution system in China, which has won our second glorious era once again.

 

The 21st century is a globalized Internet era. The rapid rise of China's economy has transformed from the past world factory to the world market. People's income has increased, social welfare has been improved, environmental protection awareness has been strengthened, and China has gradually become a powerful country. However, it has also caused troubles in our musical instrument manufacturing industry.


In line with the changes of the world situation, we will readjust the industrial layout of FRANZ SANDNER again, produce some piano and violin accessories in  in Germany, provide you with high-quality products made in Germany, and hand them to the inland cities in China to implement, reduce costs and meet the government's environmental protection requirements, and then return to Shanghai to do so. Final assembly, adjustment and inspection, in addition to the establishment of our production base in Southeast Asia to provide you with more competitive imported products, supplemented by the 100-year manufacturing process and excellent technicians of FRANZ SANDNER, I believe that our third industrial layout adjustment will bring you better benefits and products, and look forward to your continued support for FRANZ SANDNER and create win-win situation.

 

In addition, we will intensify our network publicity efforts in April, in all kinds of websites, social platforms, search engine efforts, in May to re-open our online shop, establish product prices that are more trustful of customers credit. also in cooperation with distributors to organize FRANZ SANDNER concerts and master lectures, all-round promotion of our brand, looking forward to five years with you to celebrate the centennial of FRANZ SANDNER, looking forward to working with you. Create the future together.



President  Dietmar Schuh 



文章版權歸屬法蘭山德鋼琴(franzsandner)樂器品牌有限公司:

http://www.welrva.live/

本文僅代表作者個人觀點。

來源: 法蘭山德
責任編輯: 法蘭山德
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